Kylie Jenner walks Victoria’s Secret runway in $50 million Fantasy Bra
Kylie Jenner debuted at the Victoria’s Secret Fashion Show in Culver City on Oct. 19, 2026, wearing the brand’s $50 million Fantasy Bra.
The appearance quickly became a flashpoint in the fashion world, as the bra’s record‑breaking price and Jenner’s status as a reality‑TV star sparked a heated debate about the show’s direction and its treatment of veteran models.
The Fantasy Bra, crafted by Jacob & Co., features 4,410 natural diamonds totaling 1,373 carats and a 75.54‑carat Fancy Vivid yellow diamond at its center, which the jeweler valued at $22 million. More than 1,000 hours of labor produced the four‑pound piece, which was described by the brand as a “one‑of‑a‑kind masterpiece.”
Veteran supermodels such as Tyra Banks, Heidi Klum, Gisele Bündchen and Adriana Lima have previously worn the coveted garment. The 2026 version marks the first Fantasy Bra on the runway since 2018, and its $50 million tag makes it the most expensive iteration in the bra’s history.
Social media reaction was swift and largely critical. One X user wrote, “Kylie Jenner got the fantasy bra... cancel this sh** right now,” while another asked, “All that surgery to wear a skirt?” A third commenter called the decision “UNACCEPTABLE.”
Victoria’s Secret defended its choice, citing Jenner’s “enormous cultural influence” and “global celebrity status.” Chief creative officer Adam Selman told Vogue, “Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing. That’s the exact same thing that we do. The show is true entertainment, and she is a great catalyst for that.”
Jenner’s boyfriend Timothée Chalamet, mother Kris Jenner, and partner Corey Gamble were seated in the audience, and Jenner later posted “Best Day Ever” on Instagram Stories, sharing a photo of the diamond‑covered bra. The brand has indicated that future shows will continue to feature high‑profile cultural figures, suggesting that the controversy may influence but not halt its strategy of blending fashion with pop culture.
